I also lead workshops on strategic storytelling. I build messaging and positioning strategies, as well as sales and investor decks, for leadership teams funded by Andreessen Horowitz, True Ventures, First Round Capital and other leading venture investors. I’m a strategic messaging consultant and acting CMO for early-stage tech companies. If you’ve run similar experiments, I’d love to read your findings in the comments/responses.
#Andy raskin medium series#
My customers tend to be CEOs and VCs of Series A/B startups, so on LinkedIn I can run a campaign to get the post in front of people matching that description.įor now, and for the foreseeable future, I’ll continue posting everything (including this) on both LinkedIn and Medium. I can attribute several new customers to the post, and they seem split evenly on whether they read it on LinkedIn or Medium.Īlso, Medium currently offers no paid option for targeting posts to a defined audience, and LinkedIn is pretty incredible in that way. Align your leadership team around a strategic narrative. Those cumulative extra profile views were about the same, according to Google Analytics, as the number of new views to my website originating from Medium. While my piece got fewer views on LinkedIn, my LinkedIn profile enjoyed a 4x jump in views during the week, and saw only a slight falloff the following week. So, LinkedIn or Medium? Yes.ĭoes that mean Medium is a better content platform than LinkedIn? Not so fast. Andy Raskin, Casio's Eccentric Product Culture, Built on Embracing Failure, Firm Narrative ( Medium, 2018 ). I tweeted the LinkedIn version when I first published the piece, but of the 70 or so tweets that mentioned it, nearly all originated from, and linked to, the Medium version. Besides simply recommending a story, Medium readers can highlight lines, author responses, and hang notes on the text - all of which get shared on Medium and, not infrequently, on Twitter.
At the time, I had a much larger audience on LinkedIn over 900.
My suspicion, though, is that it comes down to the many ways in which Medium promotes viral spread. A couple of weeks ago, I posted a piece called What I Learned Crafting Messaging for 15 Startups, on both LinkedIn and Medium. How did Medium do it? I guess you could hypothesize that Medium attracts people who are more inclined to read articles about my area of interest (strategic messaging/pitch hacking), or that people are, for whatever reason, more likely to read those types of stories on Medium. My Medium following was basically squat when I started this experiment, yet Medium found a larger audience for my post.
0 kommentar(er)
